- Up to 15 conversion zones
- Web form, ecommerce, and foot traffic conversion traffic
- Desktop, tablet, and mobile audience targeting
14% of ad spend ($600/mo minimum)
+ $3,500 setup feeLET'S DO THIS
MARKET LEADER PLAN
- Up to 50 conversion zones
- Quarterly banner ads
- Single target address fences
15% of ad spend ($1500/mo minimum)
$5,000 setup feeLET'S DO THIS
9 benefits of addressable geofencing services for B2B and B2C businesses
Whether your organization operates in the business-to-business (B2B) or business-to-consumer (B2C) sector, addressable geofencing is a smart and effective strategy. You can target the location of businesses, as well as residential neighborhoods, to reach and convert your audience with ease.
Nine additional benefits of addressable geofencing services include:
1. IMPROVE YOUR GEOFENCING AD TARGETING
Ad campaigns with little-to-no targeting fail hard and fast.
That’s why targeting has become a core component of digital advertising. With options like location, age, interests, and more, your business can create hyper-targeted ads that reach the people you want, versus only a sliver of your audience.
WebFX addressable geofencing advertising services amplify the targeting of online advertising.
Our geofencing software uses property tax information and plat line maps, for example, which show the different subdivisions of a piece of land, to pull the latest data.
With this data, we can create campaigns with accuracy, helping your business reach its target audience with precision.
2. SCALE YOUR GEOFENCING CAMPAIGN TO YOUR NEEDS
Every advertising campaign is different.
Whether you’re trying to encourage shoppers to come out for a seasonal sale or drive quote requests year-round, all your campaigns will have a different goal. In some cases, they may even have separate audiences, especially if your business serves both B2B and B2C users.
That’s why a scalable addressable geofencing solution is critical.
If you don’t have a scalable solution, your team will have to bounce back-and-forth between providers and applications. It’s a hassle, and you don’t need it. With WebFX, you don’t even have to worry about this problem.
Our addressable geofencing software can target up to one million addresses per campaign.
3. ATTRIBUTE FOOT TRAFFIC, SALES, AND LEADS TO YOUR GEOFENCING ADS
With online marketing, especially geofencing advertising, it’s essential to credit your different channels.
For example, if your company receives a phone call because of your search engine optimization (SEO) strategy or social media advertising campaign, you want to know about it. The same thought process applies to your addressable geofencing efforts.
If those ads result in a sale, store visit, or call, you want to know because it helps you measure that strategy’s effectiveness.
Our addressable geofencing services help your team track and credit the following to your campaigns:
- Web forms, like a quote request form
- Ecommerce-related actions, like a purchase
- Foot traffic, like a store visit
For your business, this kind of tracking is invaluable.
You can monitor the performance of your campaign with accuracy, as well as demonstrate the value of your addressable geofencing services to company decision-makers. Attribution from our geofencing software takes the guesswork out of advertising.
4. ENHANCE THE PERFORMANCE OF OTHER AD CAMPAIGNS
Depending on your business, you may use other types of advertising and marketing.
For example, your company may already target specific addresses with direct mail or advertise to certain areas with traditional pay-per-click (PPC) advertising. Either way, you can use addressable geofencing advertising to support these other ad strategies.
This benefit of addressable geofencing is beyond valuable.
That’s because companies with an omnichannel approach to marketing and advertising retain almost 90% of their customers. In comparison, companies that don’t use omnichannel strategies have a client retention rate of less than 35%.
With a multi-channel approach to marketing and advertising, your business can reinforce your message (and unique offer) via different outlets. You can also build brand awareness and reach the ultimate goal of your advertising strategy: sales.
5. USE CROSS-DEVICE TARGETING
While only 31% of transactions come from cross-device interactions (which is when a user bounces between multiple devices, like from their phone to their computer, before converting), cross-device targeting is still a valuable tool in online advertising, including addressable geofencing.
It’s also critical for companies operating offline and online.
According to a Google study on electronics, services, and retail purchases, over 80% of consumers conduct research and make purchases using both channels. For example, someone may discover your product online and then buy it at your store later. Or, vice versa.
Using cross-device targeting provides your business with additional opportunities to reach your audience and make your offer. It also lets you benefit from competitors who may ignore cross-device targeting and focus all their efforts on a single channel or device.
Our addressable geofencing services make it easy for your company to take advantage of cross-device targeting. You can target mobile, tablet, and desktop devices, which helps you reach users in varying stages of the buying funnel, from awareness to purchase.
6. AMPLIFY YOUR AD PERSONALIZATION
Personalization matters to not only shoppers but also business buyers.
Around 91% of consumers, for example, are more likely to shop with businesses that create a personalized marketing experience. Amazon is one of the best examples of companies that deliver a personalized experience by recommending products.
Tailoring your marketing and advertising efforts can also have a tremendous impact on your bottom line. Recent studies show that personalization can lower acquisition costs up to 50%, as well as improve revenue by five to 15%.
With geofencing solutions like our addressable geofencing services, your business (and dedicated WebFX account manager) can create a targeted and personalized campaign. These campaigns appeal to your audience’s needs. Plus, they help you maximize the benefits of geofencing.
For example, take the fictional Green Thumb Landscaping.
This company provides residential landscaping services, and they’re looking to generate some customers from a new housing development. With addressable geofencing, they can determine which houses sold, as well as create personalized ads for those new homeowners.
These homeowners, for instance, may want to start planting grass for their lawn but don’t have the time. Or, they may need help designing a garden for their backyard. Green Thumb Landscaping can incorporate these different scenarios into their geofencing ads.
7. IMPORT AND USE OFFLINE DATA
Another excellent benefit of our geofencing solutions comes from our import capabilities.
If your company uses a customer relationship management (CRM) software or specific databases, you can use that data for addressable geofencing advertising. It’s fast and simple for your team to share and import this data, which can improve your campaign’s performance dramatically.
A few examples of some other databases that work well with geofencing advertising include:
- Lease renewals for automobiles
- Cable or Internet household statuses
- Mortgage loan data
- Direct mail listings
- And more
No matter your database type, it’s vital that your company has an extensive database.
If you want to only use your CRM database or direct mail listings, for example, your business should feature at least 5000 addresses. We recommend 5000 to 20,000 addresses for addressable geofencing, though we can help your business target more than 20,000 addresses.
8. ACCESS ZIP+4 LEVEL REPORTING
Reporting is a critical part of any advertising campaign, whether offline or online.
That’s why our geofencing software includes ZIP+4 level reporting. With ZIP+4 level reporting, your company can view campaign data by the last four digits of a ZIP code. These final four digits include critical details, like the area and surrounding streets.
This granular level of reporting can help your team and dedicated WebFX account manager determine your strategy’s effectiveness and the potential value of a specific location.
You may find, for example, that a particular set of streets don’t perform as well compared to another. In response, you remove those low-performing addresses and direct more of your ad spend towards those lucrative ones.
With this reporting, you not only make your campaign smarter but also help your budget go farther.
9. RECEIVE DAILY AUDIENCE UPDATES
People change, and you need to adapt to those changes.
That’s why our addressable geofencing services use software that updates your audiences daily.
Daily audience updates help your dedicated account manager make strategic and timely choices about your campaign and strategy. If they spot a significant shift in your audience, they can make changes immediately.
Constant audience updates also help your business uncover trends.
For example, you may notice that audiences tend to convert, like by visiting your store, within a week. Or, that most users follow a path of visiting your website, returning to your site later, and then contacting your business.
All this data can provide your team with additional insight into your customer base.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
How does addressable geofencing work?
Our addressable geofencing services follow a straightforward yet customized process.
As a client, you can expect the following experience:
- Meet your dedicated account manager
- Discuss your goals, business, and target market
- Review your account manager’s proposed strategy and creative assets
- Provide a list of addresses you want to target
- Receive monthly progress reports, strategy updates, and more
- Consult with your dedicated account manager about any questions, requests, or updates
Keep in mind that your business can access and view your campaign performance at any time.
With MarketingCloudFX, our proprietary marketing automation and return on investment (ROI) tracking software, you can check on your addressable geofencing campaign (as well as any other WebFX digital marketing services you use) from your desktop and even mobile device.
On the technical side, our addressable geofencing services follow these steps:
- Upload a list of addresses to target
- Match the addresses against plat line map data
- Scrub customer data for security and to protect user privacy and company data
- Create geofences around matched addresses
- Target users within each geofence
- Set cross-device targeting, if applicable
- Develop creative deliverables, like copy and banner ads
- Launch your addressable geofencing services campaign
If your company does decide to invest in addressable geofencing services, choose an agency that will value and protect your company’s data by scrubbing it.
Hiring an agency based on their prices alone may save your business money upfront but can cause unrepairable damage. These kinds of organizations can jeopardize not only your customer data but also your brand’s reputation by not scrubbing and protecting your data.
That’s why choosing a geofencing company that scrubs user data, like WebFX, is critical.
Who can use addressable geofencing services?
Companies across industries can take advantage and benefit from addressable geofencing, including:
- Utility providers that want to attract new customers
- Banks that want to increase account openings, loan applications, and more
- Veterinarians that want to generate appointments from new and existing clients
- Dentists that want to reach potential clients in their area
- Restaurants that want to increase reservations and walk-ins
- Florists that want to attract more bookings from consumers and businesses
- Hotels that want to generate reservations throughout the busy and slow season
- Real estate agents that want to earn new clients, promote listings, and increase closings
- Colleges that want to increase application and acceptance rates
- Car dealers that want to attract local customers, advertise promotions, and generate sales
- And more
If you’re unsure about addressable geofencing and whether it’d benefit your company, you’re welcomed to ask our team. As we measure our success by your success, we’re not interested in recommending services that won’t work for our clients’ businesses.
Instead, we’re focused on helping you earn the most from digital marketing and advertising.
Chat with us one-on-one by contacting us online or calling us at 888-601-5953!
FAQs about addressable geofencing services
Are you looking for more information about addressable geofencing services? Browse our FAQ:
What is addressable geofencing?
Addressable geofencing is a location-based paid advertising strategy. It targets users using address and plat line data. Companies can use addressable geofencing as a standalone strategy or in support of other paid advertising methods, like PPC or direct mail.
How many addresses can you target with addressable geofencing?
The number of addresses you can target with geofencing solutions depends on the software.
Our addressable geofencing services can target up to one million addresses per campaign.
As an example, you could have Campaign A with one million addresses, Campaign B with 500,000 addresses, and Campaign C with 10,000 addresses or any other number combination equal to or less than one million.
How well does geofencing work?
Geofencing works as well as the strategy developed for it.
The success of your geofences depends on several factors, including your fencing size, advertising offer, audience size, and more. For the best results with geofencing, take time developing, testing, and monitoring your strategy and ad creatives.
What are some ways businesses can use addressable geofencing?
You can use addressable geofencing in dozens of ways. For perspective, here are a few examples:
A veterinary clinic can use addressable geofencing to reach new or existing clients.
The made-up clinic, Fido’s Vet, for example, may reference a client list to advertise a promotion for wellness check-ups or vaccinations. This ad can bring returning customers (and their pets) to the clinic and generate revenue for the center.
A financial institution can also use addressable geofencing to build and retain its customer base.
The fictional bank, Vault, for instance, may use a direct mail list to promote its interest rates for auto or home loans. Or, it may advertise its upcoming promotion for opening a new checking account if it wants to attract new clients.
- Utility Provider
A utility provider, whether for cable, power, or Internet, can also use addressable geofencing.
The made-up power provider, Got Power, for example, may use a list of targeting addresses to capture a competitor’s customers. Their ad may promote their lower rates, for example, or stellar customer service.
If you’re not sure whether addressable geofencing could benefit your business, you can always talk to our team. We’re here to help your company earn more revenue. You won’t find us recommending services that won’t work for our clients.
Just contact us online or call us at 888-601-5953 to chat with our experienced strategists.
How much does addressable geofencing cost?
Costs for addressable geofencing vary but include your ad spend and management.
If you’re looking to outsource and invest in addressable geofencing services, monthly rates range from $600 to more than $1500 with recommended ad spends of $2500 to $10,000 or more per month. In some cases, you may also have a one-time setup fee of $3500 to $5000.
For our addressable geofencing service pricing, view our pricing table.
Launch a smarter ad campaign with addressable geofencing services
Why settle with fewer sales and leads, as well as a lackluster ROI, from your ad campaign?
Your company doesn’t have to stick with the status quo when it comes to your paid advertising strategy. With geofencing, plus our addressable geofencing services, you can launch a smarter, hyper-targeted campaign that achieves your goals and gets a thumbs-up from company decision-makers.
With more than $1.5 billion generated in revenue for clients, as well as more than 4.6 million leads, WebFX is a trusted partner for businesses looking to expand their market share and move past top competitors.
Get started on your custom geofencing strategy by contacting us online or calling us at 888-601-5953!
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